Embed an NPS Question in Your Questionnaire Email (HTML)

How to Embed an NPS Question in Your Questionnaire Email Template (HTML)

Our platform allows you to customize the HTML of the emails you send to collect customer feedback, giving you full control over their design and functionality. One of the most powerful ways to use this feature is by embedding an NPS (Net Promoter Score) question directly in the email body.

This approach makes it easy for your recipients to provide feedback quickly; clicking a score button in the email will immediately redirect them to the full questionnaire experience via our web survey, with the selected NPS score already captured.

🧩 What You Can Do

Using the HTML editor in your email queues settings, you can:

Insert the NPS question inside the body of the email (HTML)
Customize the color of the score buttons (0 to 10) to better match your needs.
Choose which score selections will redirect respondents to the full questionnaire — giving you full control over the experience.

🛠️ How It Works

Each score in the NPS scale (0–10) is represented by a clickable button (a styled <a> tag).
When a recipient clicks a score, they are redirected to the full questionnaire experience via our web survey.
The score is passed as a URL parameter (e.g., ?nps_score=7) and can be captured and stored automatically.

The above screenshot shows an example of how the new feature may look like within your email sent to the end customer. Each response will redirect to the entire questionnaire environment and the selected answer will be automatically selected within the survey.

✍️ Example HTML Snippet

Use the following snippet as a starting point. You can paste it into the HTML of your questionnaire email queue (content) and adjust the styling or links as needed.

🎬 How to Edit the HTML Email Content in e-satisfaction Platform

📹 Watch the short walkthrough below to see how to access and update the HTML section of your email content.

HTML Edit in platform recording.mp4

Need Assistance?

If you need help implementing the NPS question in your email content or want to validate your HTML, feel free to contact us at c.success@e-satisfaction.com.

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