Response Rate Dashboard v2.0

Deeper Insights, Smarter Decisions

We’ve taken your feedback to heart and transformed the Response Rate Dashboard into a powerful tool that gives you full visibility into every stage of your questionnaires’ flow. From distribution to completion, the more sophisticated version delivers richer & actionable insights you can trust. 

What Was vs. What’s New

The previous version of the dashboard helped you track one critical metric — Response Rate — over time. It served as a reliable snapshot of how many questions per questionnaire(s) were answered versus how many were sent.

But we heard you:

“We need a deeper layer of analysis and additional data.”
“We want to understand why our response rate is low.”
“Where do we lose users — is it delivery, engagement, or submission?”

So here’s what’s new:

Reminder – Explainer:

• Created Instances: Total questionnaires generated in the selected period, even those without responses.

• Viewed Instances: Questionnaires that actually loaded and were seen by the customer (or opened via public link).

• Submitted Instances: Questionnaires with at least one answered question — even if not fully completed.

1. Expanded Post-Distribution Metrics

Before:
You only saw the overall Response Rate Funnel(Completed / Submitted / Created).

Now:
You can break this Funnel into three distinct stages:

• (Survey) Open Rate (Viewed / Created): How many users actually opened the questionnaire
  
  

• Submit Rate (Submitted / Viewed): From those who viewed it, who went on to answer
  
  

• Response Rate (Submitted / Created): The complete conversion journey

➡️ You now know where drop-offs happen, not just that they happen.

2. Enhanced Response Funnel

Before:
The response journey showed:
Created → Submitted → Completed

Now:
We added a key step — Viewed — to offer more visibility:
Created → Viewed → Submitted → Completed

➡️ This helps you pinpoint exactly where users engage — and where they drop off.

3. New Queue Items Section

A completely new addition that helps you monitor how surveys are delivered before users even interact with them. This section acts as a first layer of Health Check for your distribution list, since you can understand if the drop starts even before the survey instances’ creation.

Included Now:

• A full Queue Items Funnel:
  Scheduled → Dispatched → Created → Viewed → Submitted → Completed
  
  

• Dispatch Success Rate: See how effectively questionnaire communications (email/sms/viber)  are actually delivered
  
  

• Monthly breakdown of each stage to monitor trends and troubleshoot issues early

➡️ This helps answer:
Was the questionnaire even delivered? Or was the issue before survey creation?

4. Queue Distribution Status + Delivery Health

Queue Items are now grouped into:

• Distributed: Successfully delivered
  
  

• Non-Distributed: Failed to deliver
  
  

• Pending: Items to be sent in the near future

And we know what you’re wondering — so we’ve foreseen a separate view where you also get:

• Reasons for failed delivery (e.g. unsubscribed, frequency cap, quota hit)

• Detailed counts and percentages for each status

5. More Data, More Comparisons

Before:

• Monthly/Weekly trends for Response Rate only

• Year-over-year comparison of Response Rate only

Now:

• Monthly/weekly trends for:
  
  

  • Response Rate (Monthly/weekly)

  • Open Rate (Monthly/weekly)

  • Submit Rate (Monthly/weekly)

  • Dispatch Success Rate (Monthly)

  • Post Distribution & queue items funnel stages (Monthly)
    
    

• Year-over-year comparisons for all key metrics.

➡️ You get complete visibility into the health of your delivery system.

🎯 What This Means for You

With this update, you’re no longer limited to a single number. You can:

• Identify breakdowns across delivery, engagement, and completion
  
  

• Optimize based on real behavior patterns
  
  

• Make confident decisions backed by detailed visibility
  
  

• Improve the effectiveness of your distribution and touchpoint strategy