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Introduction
Introduction
The Performance tab is your command center for understanding how recipients are interacting with your questionnaires. It helps you track engagement, measure response rates, and analyze how effective your sending methods are, all in one place.
This tab is divided into two main dashboards:
Questionnaire Performance: Gives you a high-level view of all your questionnaires' performance, no matter how they were sent.
Questionnaire Queue Performance: Focuses specifically on the delivery success of your scheduled messaging campaigns (like Email, SMS, or Viber).
1. Questionnaire Performance
1. Questionnaire Performance
This dashboard gives you a complete picture of all successfully delivered questionnaires. It tracks the entire lifecycle of an individual questionnaire, from the moment it's created until the recipient completes it.
When to use this chart: Use this to see the overall engagement with your questionnaire. It combines data from all distribution methods (Email, SMS, Viber, Onsite, Public Links).
Key Metrics
Key Metrics
Created: The total number of questionnaires successfully generated and sent to recipients.
Viewed: The number of recipients that opened the questionnaire (e.g., by clicking the link in a message or seeing it on-site).
Submitted: The number of questionnaires where at least one question was answered. This includes both partial submissions and completions.
Completed: The number of times a recipient clicked the "Complete" button, successfully finishing the questionnaire.
Calculated Statistics
Our system automatically calculates these rates to help you gauge performance at a glance.
Response Rate: (Submitted ÷ Created) × 100
What it means: The percentage of sent questionnaires that received at least one answer.
Open Rate: (Viewed ÷ Created) × 100
What it means: The percentage of sent questionnaires that were opened by recipients.
Submit Rate: (Submitted ÷ Viewed) × 100
What it means: The percentage of opened questionnaires that resulted in at least one answer.
2. Questionnaire Queue Performance
2. Questionnaire Queue Performance
This dashboard monitors the performance of your scheduled sending queues only (e.g., Email, SMS, or Viber campaigns).
Important: This chart does not include data from questionnaires shared via Onsite Integrations or Public Links, as those methods do not use a scheduled "sending queue."
When to use this chart: Use this to track the delivery and performance of your sending queues.
Key Metrics
Key Metrics
Scheduled: The total number of recipients queued up for a message.
Dispatched: The number of messages that were successfully delivered to recipients. (This may be lower than Scheduled due to things like unsubscribe lists, frequency caps, or other filters).
Created: The number of recipients who clicked the link in the message, which successfully generated their unique questionnaire instance.
Viewed: The number of these Created questionnaires that were actually opened.
Submitted: The number of opened questionnaires with at least one answered question.
Completed: The number of questionnaires fully submitted by clicking the "Complete" button.
Calculated Statistics
Dispatch Rate: (Dispatched ÷ Scheduled) × 100
What it means: The percentage of messages from your scheduled queue that were successfully delivered.
Response Rate: (Submitted ÷ Created) × 100
What it means: The percentage of started questionnaires (link clicked) that received at least one answer.
Open Rate: (Viewed ÷ Created) × 100
What it means: The percentage of started questionnaires that were opened.
Submit Rate: (Submitted ÷ Viewed) × 100
What it means: The percentage of opened questionnaires that resulted in at least one answer.
FAQs & Key Details
Q: How often does the data update?
A: All statistics and percentages update automatically as recipient activity is recorded. You may need to refresh the page to see the very latest data, as it can take a few minutes for new responses and delivery statuses to sync.
Q: Can I filter this data?
A: Yes. Above the charts, you will find options to filter your performance data. You can filter by Date Range: (e.g., Last 7 Days, Last 30 Days, Custom Range)
Q: Why doesn't my Public Link data show up in the "Queue Performance" chart?
A: The Queue Performance chart is only for messages sent through a scheduled queue (Email, SMS, Viber). Data from Public Links and Onsite Integrations will only appear in the main Questionnaire Performance chart.
Q: Why is my "Created" number higher than my "Viewed" number?
A: This is common and usually caused by security scanners or bots. These automated systems may "click" the link to check the content of the link destination before delivering the message to the recipient. It can also be created for in-app preview functionality. This action counts as Created (because a link was clicked) but not as Viewed (because bots don’t usually follow the questionnaire created).
Q: What's the simplest way to know which chart to use?
A: Use this simple guide:
To see total engagement (all responses): Use Questionnaire Performance. This gives you the big picture from every source (Email, SMS, Public Links, etc.).
To track the delivery success of your sending queues (like Email or SMS) and see what percentage of scheduled messages were actually sent: Use the Questionnaire Queue Performance chart.
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