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Create a Customer Recovery CallBack Request! A step-by-step guide


Hooray!!!! Let’s create your Customer Recovery CallBack Request and start recovering your unhappy customers!

Step 1: Prepare the two visuals. You can find more here.

Step 2: Login to your account on e-satisfaction’s dashboard and go under the section “e-shop Configuration --> Humanized Marketing Automations Settings --> Library --> New entry” and select Customer Recovery Callback Request from the drop-down menu.


Step 3: Define the name of your campaign. For example: Callback Request-After Sales.


Step 4: Select the color of the Call to Action button and its description.

Important: Please insert hex color (i.e. #000000)

Step 4: Choose the customer segment that you want to interact with. In more details, specify the lowest and the highest satisfaction’s score.

For example, if you choose satisfaction score more than 0 and less than 6, your Customer Recovery CallBack Request will be displayed to the customers that rated the general satisfaction question from 0 to 6.

Step 5: Upload the two visuals that you have already created.

Step 6: Create the content of the Call to Action button, where your customers can submit their contact information.

Step 7: Set up your campaign

In this final step, you will have to go under the section “Humanized Marketing Automations Setting  --> Campaigns  --> New Entry”.

1: Select the customer segment to display your humanized marketing automation.

      Here you can find more information about each customer segment.

2: Select your preferred automation, i.e. Refer a Friend, Callback Request etc.

3: Click on “Create”


Congratulations, you just launched your Customer Recovery Callback Request campaign!!!

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