Custom questions are a very exciting feature that will help you better understand your customers. Data, collected from these questions can provide you with useful insights regarding your customers’ preferences.
For example, you may identify the channel that led visitors and customers to your e-shop. You can also ask your customers which things they would change or improve in your e-shop. Another question, might have the objective of knowing what other brands or products they would like to see or purchase from you e-shop.